Helping a sales team slow down upfront so the work could move faster later.

A Core Strengths and relationship intelligence programme for a premium windows and doors business, helping the sales and operational teams turn high energy into clearer habits, smoother handoffs and better collaboration.

Norrsken Windows logo

Norrsken Windows designs and supplies high-performance Scandinavian-style windows and doors for homes and projects where quality, detail and client experience matter.

Illustration of a premium modern home at dusk with warm lit windows, representing Norrsken Windows

The context

The team had strong drive, high standards and a genuine commitment to client experience. The friction was not a lack of effort. It was the familiar growth problem of speed, ambition and client focus sometimes outrunning clarity, detail and shared understanding between sales and order processing.

The work

We created the space to think clearly, together.

01

Deep conversations

The team was motivated by client satisfaction and speed, which could create ambitious promises before every detail had been confirmed.

02

Clear thinking

Kate designed Core Strengths work that helped the team understand motives, strengths and conflict responses, then translate that insight into practical commitments. The work moved from self-awareness into habits: clearer upfront checks, better communication around handoffs, and a more constructive way to speak up when pressure rose.

03

Practical ways forward

Used Core Strengths to help people understand the why behind behaviour, not just the visible style.

Norrsken team member sharing Core Strengths reflections during a workshop

The outcome

Stronger foundations. Clearer direction. Better relationships.

  • The team built shared language for motivation, conflict and stress behaviour
  • Sales and order processing had a clearer way to discuss what each side needed
  • The group agreed practical habits for reducing re-work, friction and late-stage pressure
  • Individual coaching helped leadership confidence, purpose and personal goals feel more supported

Working with Kate has been a real eye opener for me. It feels like you're given a key to unlock your brain of its limitations, helping you to develop business ideas, personal goals and general well-being.

Alex Alsop, Director, Norrsken Windows

The impact

Clarity that changed how the work could move.

The work was not about asking a high-energy team to become slower. It was about helping them use one small pause in the right place, so the rest of the work could move with less friction.